Online reputation management is the process of influencing your reputation in the search results when searching for your own name. In this article we give you 6 tips with which you can immediately start to get as many results about yourself as possible on the first page of search engines, such as Google. Do know that the adjustments you made are not immediately picked up, this can take a while. It often takes several weeks until the pages have been given a new place.
Online Reputation Management – Social media
Make sure you are active on Social Media Make sure that your Social Media profiles such as LinkedIn and Twitter are indexable. This means that they are well found in the search engines. In addition, optimize them for your name.
Not all social media profiles score equally well in the search engines when it comes to reputation management . This has mainly to do with the amount of text that is shown on the pages. LinkedIn offers the possibility to place a lot of text. An active Twitterer also automatically creates a lot of unique text on his or her profile. Facebook is less suitable for this, and Instagram is not at all. If you want to create a profile for good position in the search results, keep this in mind. Optimize your profiles for your own name. Make sure your username is also your real name (first and last name) and tell about yourself on your page. Make sure your full name appears on the page a few times.
Online Reputation Management – Your own website
Register your own website This can be paid or free via for example wordpress.com. Your own website on www.jouwnaam.nl is very useful when you start working with online reputation management . It is a page that you fully control the content and that you can optimize for your own name. You can register your own domain name and hosting for approximately € 20 per year. You can also claim your own site name via wordpress.com. You can do this for free and choose yourname.wordpress.com as a domain, or for a small annual payment on www.yourname.nl. To score in the search engines a .nl extension is best.
Online Reputation Management – Show what you do
Make sure that when you do something, you also write about it (for example on the website of your volunteer work or a local news website) and that your name is mentioned. This is probably one of the most important parts of online reputation management , but at the same time it is the most difficult when you have no experience with this. However, an entry on external websites gives the most confidence because of the alleged objectivity of this. You can think of websites of associations where you are active (sports, voluntary work, etc.) and (local) news websites. It is often important to go after it yourself. For example, organize some fun in the neighborhood, write a message about it and send this message, of course your name, to a website with local / regional news.