Here are the reasons for the need for CRM by the trading companies – accumulation, storage and processing of client base. That’s why now everybody knows what is crm and uses it.

Management of a warehouse. It is necessary to control storekeepers and to see goods write-off online — through Customer Relationship Management System. Well and as the pleasant and useful bonus — through CRM can be sent orders for production, to write out all package of documents, to get goods through codes, etc.

Management of the range — one more important piece in the trade. There is a seasonality, there are tastes of consumers, weather, fashion and it is a lot of other factors which easily turn spinners fashionable in the spring into the autumn stale goods. Respectively, by means of CRM, it is possible to analyze trends of demand and to bring unnecessary goods out of the range. Thus, the trading company avoids overstocking.

Well and, of course, all basic functionality also doesn’t stand aside: reports, KPI, tasks and planning, etc.

Production (in total 19%) is the too interesting branch which, at first sight, the inhabitant, can’t be coordinated to Customer Relationship Management System in any way. However, CRM happens differently too. Is for the small companies and startups which are able to draw beautiful dashboards and design menus, and there are systems which include the production module. And we have taken this step in due time and have developed BPM’online which, in fact, is ERP and is intended just for production. The most important CRM functions in production companies — management of a warehouse, projects, purchasing logistics and also the management of loading of production resources.

About that why the services sector needs CRM, it isn’t even necessary to argue – it is just that branch about which all vendors speak unanimously: the client in the center, loyalty in focus, planning, and execution of tasks precisely in time in a priority.